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About Us

Owners/Team Leaders

Ashley Lay

Team Owner/CEO

License Number: 241871

Ashley Lay began her real estate practice 14 years ago. From 2006 as Rookie of the Year to 2018, with 30 million in team sales volume, Ashley has been a top producer and is listed as a top 10 agent in the Triad. Over her career, her team has sold $165 million in volume and helped over 1200+ families find and sell homes. She specializes in resales, new construction, first time home buyers, luxury level, baby boomers, helping seniors transition and medical resident families moving to the Triad. She has represented many area subdivisions as their showcase marketing agent. Ashley is highly involved in her community and has served on the Agent Leadership Committee at KW Elite and teaches classes to new agents. Ashley is active in the Northern Davidson County Chamber of Commerce, the Home Builders Association and the steering committee to bring a YMCA to Northern Davidson. Ashley’s accredited designations include: Accredited Buyer Representative, Certified Home Marketing Specialist and Cartus Certified Relocation Agent. Ashley serves her clients with premium customer service and 90% of her business comes from referral & repeat clients. With a bachelor’s degree from the University of North Carolina at Chapel Hill in Journalism, and a previous 17 year career in marketing, she is a professional at marketing, staging and negotiations. Her listings sell quicker and below the average Winston-Salem days on market with a higher sales price ratio than the average Winston-Salem agent. The Ashley Lay Real Estate team knows what it takes to get the job done and goes above and beyond to make their client’s dreams come true.

Kevin Lay

Owner/Buyer Specialist

License Number: 306733

Kevin Lay joined the Ashley Lay Real Estate team in 2018 as a Buyer Specialist. Prior to real estate, Kevin served in multiple capacities in the textile industry over 30 years. He possesses a rare trait, the multi-faceted ability to imagine and design the right product for the right customer, work with engineering to perfect the design, and facilitate the sale with the client. His unique understanding led to long-standing business relationships with multi-million dollar customers, resulting in clients that also became life-long friends. In his last role in the industry as Sales & Operations Planning Manager, he excelled at discussing and appreciating the needs of manufacturing, sales, quality and finance. Kevin thoroughly enjoys his new role in real estate, building on his past customer service experience to allow his clients at Ashley Lay Real Estate to hit the easy button, and find the perfect home for the next portion of their journey. As someone who enjoys football, snorkeling, travel, and hiking both state and national parks, he not only looks forward to serving clients; he also enjoys lively conversations and building relationships. Raised in Elkin, NC, Kevin has made his home in Winston-Salem for over 20 years. Kevin has been married to his high school sweetheart, Ashley, for 30+ years and loves spending time with their 3 adult children and their spouses/significant others. Kevin graduated from North Carolina State University with a degree in textile and apparel management and minors in economic and business management.
Listing Specialists

Amy Everhart

Listing Specialist


Amy Everhart will be many things as your agent. She will be an advocate for a fair and honest purchase. She will be a researcher and historian that provides you information on your new home and the surrounding area. And finally, Amy will be a negotiator that works in your best interest to settle any differences of opinion and find a solution. Amy is a trusted advisor with knowledge of the industry. Amy comes from an extensive customer service background, working in the banking industry for over a decade to develop knowledge and skills that delivers results. Amy will be a trusted resource for any of your homes’ needs, even after you purchase. She fully embraces the motto “Your Realtors for Life”. Amy is also actively involved in making her local community a better place to live. She makes a difference by volunteering at Hospice, Special Olympics, and local animal shelters. When you work with Amy you will help a shelter pet find a forever home. Amy donates an adoption fee at closing so that together we help reduce the number of pets waiting for a family. You can contact Amy at 336-225-1115 or amy@ashleylay.com

Sharon McGee

Listing Specialist

License Number: 297489

Sharon McGee joined the Ashley Lay Real Estate team in 2017 as an Inside Sales Associate and Showing Specialist. After a short time with another agency and stepping away from her career as a high school English Teacher, Sharon is returning to ALRE as a Listing Specialist. Real estate is a natural fit as a former salesperson and trainer in Fortune 100 companies because Sharon enjoys challenges and problem solving. As someone who has built, bought, and sold several homes, she knows the importance of finding the perfect place to call home. Her personal and professional experiences will enable her to help families looking to call North Carolina home.

Heidi Christie

Listing Specialist


Heidi Christie joined the Ashley Lay Real Estate team in 2016 as a Buyer Specialist. She quickly excelled in the position, being named Keller Williams Elite’s top buyer’s agent in written volume in October of 2016 and is currently our Listing and Buyer Specialist. Heidi also serves our KW Market center on the productivity training team. Heidi grew up in rural western Kansas where she was raised on a farm and learned the value of hard work. She got her associates in music before going onto Fort Hays State University and earning her certificate in Organizational Leadership. With a strong passion for helping others and for real estate, Heidi loves helping people get through the complexities of the buying process with ease. Her buyer clients RAVE about her gold-standard of customer service. She personally assisted over 30 families with their moves in 2017. Whether it is your first-time or you are an experienced home-buyer, Heidi lives for turning your dreams into reality!
Buyers Specialists

Ashley Yontz

Buyer Specialist


Ashley Yontz was born and raised in Winston Salem, NC. She comes from a background of 6 years in retail sales and brings outstanding customer service skills when working with her Real Estate Clients. Ashley entered into the Real Estate world because of her passion for customer relations and to provide an exceptional experience to all of the clients she gets the pleasure to work with. She is looking forward to meeting and working with you! You can contact Ashley at 336.608.1068 or ashleyyontz@ashleylay.com

Jimmy O'Brien

Buyer Specialist

License Number: 307611

Jimmy O’Brien is a Buyer’s Agent on our team. Jimmy’s approach to business is simple; active listening, being prepared, and providing a solution that is in the best interest of the client. Originally from Long Island, a strong work ethic was not encouraged, it was a must, so he has the drive to make things happen for his clients. His real estate career started in Columbia, South Carolina. Recently he and his wife, Anderson, have moved back to their “adopted hometown” in Winston Salem where they are excited to work with you to find your dream home. Jimmy enjoys cheering on his New York Yankees and the Carolina Panthers. As a buyer's agent with Ashley Lay Real Estate of Keller Williams Realty Elite, Jimmy looks forward to the next challenge and building many lasting relationships. You can contact Jimmy at 336-749-1312 or jimmy@ashleylay.com

Lisa Allen

Buyer Specialist

License Number: 315537

Lisa Allen has enjoyed a successful career in Interior Design and now brings her love of homes and her passion for helping clients to the team. Lisa will bring a fresh, keen eye to home buying and understanding the desires of her clients. She is very detail oriented and will be a strong advocate for you to make sure your home buying experience is a pleasant one. Lisa studies the market and trends and continues in her love of learning to bring new ideas and better service to her home buyers. Born and raised in the Winston-Salem / North Davidson area, she still calls this home and knows the area well. Spare time is spent in DIY projects, reading, and most importantly spending time with her family. Lisa is committed to the end result of every transaction to be a happy and rewarding experience for her clients. You can contact Lisa at 336-403-9056 or lisa@ashleylay.com

Andrew Lay

Buyer Specialist

License Number: 305908

Andrew Lay joined the Ashley Lay Real Estate team in 2018 as a Buyer Specialist. Before joining the team, Andrew received a degree in Social Studies Education from Appalachian State University and spent four years teaching middle school in Davie County. As a Winston-Salem native, he is well-versed in the local and surrounding counties. Andrew loves matching his clients with the right properties and helping his clients structure the best deal to meet their real estate goals. His energy and easy-going style make him the ideal choice for helping with your real estate buying needs.

Laura Nelson

Buyer Specialist

License Number: 217950

Laura Nelson joined the Ashley Lay Real Estate team in 2018 as a Buyer Specialist. Although new to our team, she isn’t new to real estate. As a licensed REALTOR since 2005, she has found a passion for working with buyers. With a specialty designation of ABR (Accredited Buyer Representative), she is uniquely qualified to assist you in the home buying process. As a native of the Winston-Salem area and having grown up in North Davidson, she is knowledgeable of several counties. A graduate of North Davidson High School then Brevard College with an emphasis on communication, Laura excels at quality customer service. Married to her high school sweetheart for over 30 years, they have two boys, Andrew and Zack. Andrew is in the military, giving Laura a keen appreciation for those who have served, or do so now. Her youngest is currently in Asheville pursuing his degree in Sports Management. Laura is excited to help you find your dream home.
Operations Staff

Jeff Butler

Marketing Coordinator


Leann Day

Director of Operations


Leann Day joined Ashley Lay Real Estate in January of 2019 and serves as Director of Operations. A former firmware development engineer for General Motors, Leann brings an analytical approach to operations management to ensure your experience with ALRE is efficient, uncomplicated and enjoyable. After moving to NC over 20 years ago from Indiana, Leann spent several years as a full-time mom, volunteering and working in the North Davidson community. Her kids' love of competitive swimming lead her to the YMCA of Northwest North Carolina and a 9 year career as an administrator, Associate Director or Membership & Fundraising, and finally Director of Operations for the TYDE Swim Team. She continues to be involved in the swim community as a volunteer official for YMCA, USA Swimming, high school and summer league swim meets. Leann holds a Bachelor of Science degree in electrical engineering from Purdue University and still does some engineering work with her husband Jeff’s consulting company, JLD Technology Solutions. Jeff and Leann have 2 college-age sons, Sam and John, and are members of Pinedale Christian Church.

Tricia Jones

Listing Coordinator