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Thursday, December 1, 2016   /   by Tracy Lilly


Ashley Lay and Associates is shaking things up! Business is booming and our team is growing! Team additions, promotions and highlights announced below PLUS a whole new look to go with an exciting 2017!!

Changing times call for a new, more modern logo. This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think this update is a great way to represent Ashley Lay and Associates.

You’ll see the new design roll out across our products soon. Hope you enjoy it!

With growth come new team additions. One addition we are INCREDIBLY excited to announce:

Mike Darrow is joining Ashley Lay and Associates as a Buyer Specialist.

photo: Alexandra Baker Photography

With extensive experience in executive leadership positions in both the for-profit and non-profit sectors, Mike is driven by helping connect people to their passions and mobilizing resources to solve problems and get results.

Mike earned his undergraduate degree at Cornell University and his Masters of Business Administration at Wake Forest University's School of Business. He grew up in upstate New York settled in North Carolina upon graduation from Cornell, and lives in Northern Davidson County with his wife, Amy, and daughter, Taylor, who is attending UNC-Chapel Hill. Out of the house but close by are his sons, Josh and his wife Laura, and Brandon and his wife Kacie. A recent addition courtesy of Josh and Laura is granddaughter Addysen, who is being spoiled rotten by her grandparents!

Fun fact: Mike and Ashley's kids have been raised together in the North Davidson community, with all close in ages and close friends. Josh and Andrew, Ashley's oldest, were in each other's weddings in recent years. While also former clients, Ashley and her husband, Kevin, consider Amy and Mike some of their closest friends. We are super excited to begin this professional relationship.

Mike enjoys youth sports, and has coached half of Arcadia's kids and has served as President of Davis-Townsend and Arcadia Boosters as well as North Davidson Athletic Association. He also travels on short-term mission trips, having been to Portugal, Romania, Toronto, Nepal and India.

With a servant's heart, Mike sees helping buyers and sellers connect, and assisting people in finding their dream home, as a natural extension of that passion to serve. Let Mike serve you in finding that perfect home!

Also welcome Steve Yarborough as a new buyer specialist on our team. 

Steve comes to us with previous real estate experience at Leonard Ryden Burr and Berkshire Hathaway. Real estate runs in the family, as his mother Judy, was a well-known area Realtor for many years.

Steve has an extensive previous career in business including VP of Sales and VP of Merchandising for several companies in the southeast. Steve earned his Business degree in Marketing from Appalachian State University. Most recently, Steve became a licensed Realtor in 2015. He began his career with another local real estate company, soon heard about the great things happening at Keller Williams and made the jump! Steve has a passion for helping others and giving back to the community he serves.

Fun fact... Steve worked with Ashley's dad, Stan Sowers, at Brendles in Elkin many years ago. Both Steve and Stan served as buyers for the company for many years.

Please feel free to contact Steve for all your real estate buying needs!

In addition, we have hired an Inside Sales Rep/Showing Specialist to leverage our buyer specialists and allow them to serve our clients even better. More on that soon! Finally, we'll have another new buyer specialist starting Monday, December 5, as well as a new marketing assistant beginning in December, and an announcement regarding our transaction coordination. We can't wait to share all that in a blog in a few weeks! SOOOO much happening and the real estate closings just keep rolling!


After many years of faithfully serving the Ashley Lay and Associates team as Executive Assistant, Renea Burgess has made the decision to put her real estate license to use in sales for Keller Williams Elite. We all LOVE her here and will miss her on our team. We wish her the best of luck in her new endeavor! Also, Alison Vannoy, a wonderful buyer specialist for the last year and a half, has branched out on her on to start her own team business within Keller Williams Elite. We are very proud of her and wish her success!

The great news is we have promoted Tracy Lilly, formerly in charge of marketing, to Executive Assistant.

photo: Alexandra Baker Photography

Tracy has been doing an incredible job for the past month improving her knowledge of ALL of our systems and getting ready to serve you. Tracy joined the Ashley Lay and Associates team in November of 2015. She truly excels at handling multiple projects and does a fantastic job of providing the GOLD standard of service to our clients.. She maintains a highly functional office environment for the team and is committed to providing the highest quality of customer service for all of our clients. Take a minute when you see her to offer your congratulations to Tracy!!

KUDOS to Buyer Specialist Heidi Christie!!

photo: Alexandra Baker Photography

Talk about really knocking it out of the park... Heidi was awarded Keller Williams Elite's "Highest Written Volume for a Buyer Specialist on a Team," award for October 2016. We have over 100 agents here so this is a HUGE award. Super proud of her efforts!!


Business Planning 2017

Last but not least, we had a super productive meeting in November, laying out and planning our team goals for 2017. We are closing in on $25 million in closed volume/sales and nearly 130 homes closed for 2016. We are setting some BIG FAT HAIRY goals for 2017... expect to hear big things from our team. And as always, we have set expectations HIGH for our agents to provide you ALWAYS with that GOLD level of service. It is our goal to be your real estate agents for life!!



With over a decade of experience with buyers and sellers in the Triad area, and ranked as a top 1% agent in production in the Winston-Salem Association of Realtors, Ashley Lay and Associates is your go-to source for all things real estate.


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